The color pink takes its name from the flowers called pinks , members of the genus Dianthus. In most European languages, pink is called rose or rosa, after the rose flower. Cherry blossoms in Sendai, Miyagi, Japan. The Japanese language has different words for the pink of cherry blossoms sakura-iro , and peach blossoms momo-iro. Recently the word pinku has also become popular. Pink is often associated with the exotic.